The rooftop of Whiteleys Shopping Centre.

Whiteleys is a shopping centre in London, England. It was London's first department store, located in the Bayswater area. The store's main entrance was located on Queensway.

The building was designed by John Belcher and John James Joass, and was opened by the Lord Mayor of London in 1911.[3] It was the height of luxury at the time, including both a theatre and a golf-course on the roof. It appears in a number of early 20th-century novels, and in Shaw's 1913 play Pygmalion, where Eliza Doolittle is sent "to Whiteleys to be attired." In the late 1920s, Dr. A. J. Cronin, the novelist, was appointed the medical officer of Whiteleys, and in 1927 rival store Selfridges purchased the business.