The multimedia complex is inspired by the North African kasbah.

The Danish Broadcasting Company (DR) has collected all its activities in a single complex. The media center is divided into four segments designed by different architects and built in stages.

The unified plan was inspired by the North African kasbah. A key element is an indoor street that links the four segments.

Segment 1 is the biggest of the four and holds reception facilities, studios, offices, depots, etc. The building has an open look, with large expanses of glass that give passersby in Ørestad North a view of DR's offices and studios.